If you own a Google+ account, then you might want to start doing something with it. Now when you do a search of your own name in Google. The first result you find could very well be your Google+ page, even though it is the social medium that you use least. There is a whole lot of technical jargon as to how and why this happens with Google’s newer algorithm. Previously, Google and Twitter had a relationship that incorporated Twitter into its algorithm better. That relationship has ended and like jilted lovers, each blames the other.
Blah, blah, blah… What does this mean for you? Well, it is job search season in higher education and what is the most popular search engine in the world? That’s right. It is Google. What Google doesn’t mention to you is that it aggregates information into Google+ from its other platforms. Do you have a Picasa account or have a blog through Blogger? Guess what. Those photos are a part of your Google+ account. Guess what the default is for photos on Google+. That’s right. It is Public.
Okay, so you cleaned up the photos. But why should you care about cultivating the actual Google+ account? Google Chrome is becoming more popular as a browser and it is how Google is working to integrate Google+ into the mainstream. Previously, when I would type my name into a Google search, I got information about a motocross professional with a nickname of “Pooh.” Now, because I use Google Chrome and am always linked into Google through “The Black Bar,” my Google+ profile pops up along with posts on my page. Even though I use Twitter much, much more. My Twitter profile is the fifth or sixth item down. Before my Twitter information pops up, you can see some of my Google+ posts. Granted most of them are just links and thoughts from articles as I find this the best use of Google+ right now as it is still young in its adoption.
So, what is that I am really saying? I guess you should actually look into Google+ if you use any Google services. My guess is that soon enough most of the Google offerings will be integrated into Google+ as Google pushes to one platform. Ultimately, you may not have a choice. But don’t worry, because it will be an amazing choice. Even in its infancy, Google+ has tons to offer and keeps rolling out more on a regular basis. Plus, it is still lonely out here in Google+ land and I wouldn’t mind interacting with other people.